Designing the moments a system has to earn trust.
I'm Parisa, a UX/Product designer who's spent five years inside the decisions that are hardest to get right: a price that changes mid-booking, a vote that has to feel fair, a dispatch screen read inside a moving vehicle, a card a tourist has to trust with their money. My work starts with empathy for the person in that moment and ends with something they can rely on, across emergency response, civic platforms, fintech, and AI-assisted tools.
A background in logic, a practice built on empathy.
With a background in computer engineering and five years of hands-on design experience, I've worked across diverse fields, from city platforms to emergency response systems, translating ideas into intuitive, human-centered products.
I'm inspired by art, architecture, and everyday human behavior. Whether I'm exploring an art museum, sketching ideas, or fine-tuning pixels in Figma, I'm always chasing that blend of logic and emotion that makes design feel effortless.
Case studies & shipped products
Six projects across civic platforms, emergency response, fintech, and AI tooling, each with measured results: task success up to 94%, SUS scores in the 80s.
FlexTrip, Compare Flexible Trip Dates and Vote as a Group
A travel meta-search and group-decision tool. Compares total trip cost across flexible date combinations and lets groups decide together through blind ranked-choice voting, built around two hard problems: honest pricing and fair votes.
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Asimovo, Robotics Collaboration Platform
A web platform for designing, running, and reviewing robotics simulations, 91% task success, SUS 80, median time-to-first-run under 15 minutes.
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Mashhad Municipality Platform
Redesigned a city service portal for one of Iran's largest cities, task success 71%→94%, SUS 62→84, dev time down 20%.
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Gas SOS Department Employee Application
A map-first, glove-friendly tablet app for field engineers managing gas emergencies, designed for vehicles, stress, and gloves.
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IntravelCard, Safer Money for Tourists in Iran
A local bank card, app, and dashboard for tourists where international cards don't work, task success 68%→94%, SUS 61→87.
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Fedasen, AI Road Inspection Platform
Human-in-the-loop review interfaces for an AI defect-detection system, plus the company's first design system.
View the work →Have a problem worth designing for?
I'm always interested in working on meaningful projects that combine innovation with human-centred design. Whether you need help refining an existing product or envisioning a new one, feel free to get in touch.